Email Marketing is the ability to market your business to your current and potential customers through their email.  Simple Internet Solutions feels this is an extremely under utilized and very powerful way to promote your business.  Email has been used as a promotional tool for years to announce mostly sales and/or discounts, instead it should be used as an informational tool to engage your customers and keep your business top of mind.  As you know, your customer is not always in the need of your product or service but you want them to remember you when they are.  By offering helpful tips and useful information in their email you will develop a relationship with your customer, which in turn will help them remember your company when they are in need or have a friend of theirs in need for your product or service.

Benefits of Email Marketing:

1. Interaction your customer has requested.
2. Staying on “top of mind” awareness.
3. Inexpensive marketing and information distribution.
4. Create yourself as a expert in your field by relaying useful information.
5. Avenue to increase website traffic due to the links in your email.
6. Another forum to discuss your community involvement, customer appreciation initiatives, helpful tips, or charity work to give your business a more personal feel.
7. Fast way to inform a large number of customers.

Facts of Email Marketing:

1. People check email on average 3 times a day.
2. People spend an average of 43 minutes everyday reading email.
3. If email is informative, people will forward it to their friends who may need that information because people like to help others especially when it is as easy as forwarding an email.

Systems Simple Internet Solutions use for Email Marketing: After researching a variety of email marketing services, we feel MailChimp is the best for our customers needs.  MailChimp offers a great service along with strong relationships with most email service providers to make sure your email goes into your customers inbox and not their junk mail.  MailChimp offers very detailed data concerning who opened your email, what they clicked on, if they unsubscribed to your emails, and who is a new customer.

CONTACT US TODAY TO SCHEDULE A TRAINING SESSION! We can help your business start online marketing today!  Click here to get started.